Google: renewable energy is long-term effort

Google: renewable energy is long-term effort


By Timothy Gardner

WASHINGTON | Thu Apr 28, 2011 11:25am EDT

WASHINGTON (Reuters) – Google Inc has not given up on its goal of making renewable energy cheaper than coal for consumers but it is not predicting victory soon, its director of green business operations said.

“We are still moving forward,” said Rick Needham, in an interview at the company’s office in Washington. “I think that is an important goal and a very aspirational goal, but we are doing what we can.”

The Internet search giant said in late 2007 it would invest hundreds of millions of dollars in solar, wind and geothermal technologies to help make renewables cost competitive with coal, reviled by environmentalists for its emissions.

Google’s co-founder Larry Page, now the company’s chief executive, said then the company was optimistic the goal could be met in years, not decades.

The pledge was made before 2008’s financial crisis depleted the number of players willing to make big investments in renewable energy.

In addition it was made as hopes were on the rise that Congress would pass a comprehensive energy bill that would have put a higher price on burning coal and other fossil fuels, an effort that died in the Senate last year.

Needham said on Wednesday there were a lot of opportunities in renewables but it takes time to make an impact. “It takes a long-term view,” he said. “These are not things you spend a year or two on and say you are there.”

“We still have several years to go and these technologies take a while to develop and then deploy at scale,” he added.

Click post title to read more.

One Response to “Google: renewable energy is long-term effort”
  1. Xenia Innis says:

    I was incredibly pleased to fetch this website. I wanted to thanks for your time for this great read!! I honestly enjoying every small bit of it and I have you bookmarked to take a look at new stuff you blog post.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: